Digital Marketing Manager

Digital Marketing Manager job is available in Islamabad / Karachi for a leading Brand consulting company. The ideal candidate should have a master’s /bachelor’s degree with 5 to 6 years of relevant experience in utilizing various social media platforms, proficiency in advertising campaigns and analytics tools, ability to analyze data and derive insights. Should be able to work independently as well as collaboratively in a team environment, and have knowledge of data privacy regulations such as GDPR, CCPA, etc.

Digital Marketing Manager job role is to develop and execute effective social media strategies to enhance brand presence, engage the target audience, and drive business growth. It plays a very crucial role in creating compelling content, managing social media platforms, monitoring online conversations, and analyzing campaign performance. You will also handle crises, collaborate with influencers, and optimise campaigns.

Job Responsibilities:

• Develop and implement comprehensive social media strategies aligned with organisational goals and target audience.
• Create engaging and high-quality content for various social media platforms, including text, images, videos, and info-graphics.
• Manage and maintain social media channels, ensuring consistency in brand voice, messaging, and visual identity.
• Monitor and engage with the online community, responding to comments, messages, and mentions in a timely and professional manner.
• Track and analyse social media metrics to measure the success of campaigns, identify areas for improvement, and provide regular reports to stakeholders.
• Stay updated with the latest trends, tools, and best practices in social media marketing, and implement innovative strategies to stay ahead of the competition.
• Identify and collaborate with relevant influencers to amplify our brand message and reach a wider audience.
• Develop and manage social media advertising campaigns, including budget allocation, targeting, and optimisation for maximum ROI.
• Handle social media crises or negative feedback effectively, mitigating reputational risks and maintaining a positive online presence.
• Conduct social listening to monitor mentions, trends, and sentiment related to our brand, industry, and competitors, providing actionable insights.
• Collaborate with marketing, PR, and other departments to align social media efforts with broader organisational strategies and campaigns.
• Provide exceptional customer support through social media channels, addressing inquiries, complaints, and resolving issues promptly and courteously.
• Conduct A/B tests and experiments to optimise social media campaigns, content, and advertising strategies for better performance.
• Stay updated with industry developments and provide training or educational resources to internal teams or clients on social media best practices and trends.
• Foster and maintain relationships with key stakeholders, industry influencers, and brand advocates to enhance brand reputation and expand our reach.
• Manage multiple social media projects simultaneously, ensuring timely delivery, coordination with team members, and adherence to deadlines.
• Ensure compliance with data privacy regulations and best practices while managing user data.

Skills:

• Social media management
• Social media advertising
• Analytics and reporting
• Collaboration and teamwork
• Data-driven decision making
• Project management
• Multi-tasking
• Creative and innovative thinking

Apply at fahad@hasnain.biz

Kindly mention the job title Digital Marketing Manager in the email

Last date to apply is 20th August 2023.