Lift & Learn Solution for Stylo




Lift & Learn Solution


Lift & Learn, digital signage, advertising


Stylo is a manufacturer and retailer of ladies’ footwear, apparels and accessories. It has around 200+ brand outlets in more than 100 cities in Pakistan. It is one the leading brands in local footwear.

HTA Lift & Learn improves customer buying decision

Stylo wanted to explore high-impact communication options that would help in onsite promotions of their new collections/ top sellers/ hot products in one of their flagship stores in Lahore, Pakistan. Considering their need, HTA designed and deployed the Lift & Learn solution at the Stylo store. The  interactive technology was intended to add fun to their customers’ experience in stores, reduce long-term promotional cost and sales staff load in providing related information.


How it works

A customer lifts the product off the shelf to explore product benefits, expert’s advice, video of how to use the product, check available color, compare prices of two products.

Trigger content & influence

By picking up a product from the shelf, it triggers content related to the product. Stylo can place up to 4 products with our solution. At a time two products can be lifted and compared.

Run ads & promotions

Stylo can run ads and promotions when no products are lifted, just like any other display screen. Generate more revenue through sponsor ads if your store has multiple brands.

Your solution box

We installed complete Lift & Learn solution, including the software, hardware, display screen and sensors. Option to design the display space having console and manage the content was also available.